The Top 8 Affiliate Marketing Myths To Avoid


Affiliate marketing is a fantastic business model for anyone interested in creating an easy way to make money online.  By following or reading the top 8 affiliate marketing myths, I think you will gain an appreciation on affiliate marketing and what you can do to become successful.

However, believing in myths surrounding this business model can discourage you or anyone from getting started.

If you’re already dabbling in affiliate marketing these myths could lead to making silly business mistakes I know you don’t want to happen .

Don’t let untrue statements or myths ruin your game plan and business opportunity. False claims are dangerous, and as an affiliate marketer, you need to be aware of these myths and learn how to ignore them.

In this blog article, I will discuss the top 8 affiliate marketing myths to avoid that have the potential of negatively impacting your business, or even preventing you from getting started.

With today’s technology, starting your own business is easier than it’s ever been – your ideas combined with a bit of determination can set you up for a great start with sustained results.

However, having great ideas alone is not enough to build a truly successful online business. You also need a robust system in place that will help you automate your operations in a cost-effective way.

This system is an autoresponder.

Myth 1: Affiliate marketing is an easy business

One of the most common myths about affiliate marketing is that it’s easy. Yes, affiliate marketing can be extremely easy to get into, but only if you put in the necessary work can you become truly successful.

And No it not easy.  In fact it is darn hard.  That’s why many quit….Why?

This business requires time, effort, and persistence. Promoting offers requires you to create content, foster relationships, attend events and constantly track your progress and tweak your marketing campaigns.  A lot of would-be marketers are not willing to put in the time and effort to become successful.

Many beginners think by putting in a few hours, the dollars will start to roll in.  That’s simply not true….Time and Effort will result in your success.

It will take time to see results, but the payoff is so worth it.

Myth 2: You can make a lot of money quickly with little effort

Many people think that they can make a lot of money quickly, over night, and with little effort as I mentioned above.

Again, this is not true. Affiliate marketing is not a get-rich-quick scheme, and it takes time to build a successful business.

To start earning serious money, you need to commit to learning the ins and outs of this industry, and studying affiliate marketing strategies that work. You should attend events, when possible, webinars, and listen to podcasts that can teach you important information on how to start making money.

Google Affiliate Marketing to learn more about this industry.  Follow YouTube videos.  But most important, do your research before committing to any program.

There are hundreds of affiliate programs you will see during your research.  Some good, some excellent, and some not so good.

Bottom line, you can make a lot of money with affiliate marketing but only if you research and never “jump” into the first program.  Pick 2-3-4 programs, and study them to see if you like what they have to offer.

Then, understand that it takes time to make your first dollar.

Myth 3: You need a lot of traffic to make money with this business model

Having a lot of traffic definitely helps, but quality traffic will always top a lot of traffic.

It’s essential that you target the right audience when promoting offers. This means reaching out to people who are interested in the offers or services that you are promoting, whether it be on social media, email or ads.

And Yes, a lot of traffic will get you better results…results in more paying customers…more customers to making more money.

One such company only requires 2 customer to “break even” and each new customer get’s you into profit.

Another affiliate company will need you to produce 15 customers to “break even” then you will get into profit with the next customer.

This is a great business model with a little traffice or a lot of traffic.  That all depends on you, and the work your willing to put in.

Myth 4: Affiliate marketing is all about selling

This is another common myth that could ruin your business.

While promoting offers, and making sales is an important part of affiliate marketing, it’s not the only part. Your focus should also be geared towards building strong relationships with your audience and providing them with valuable information.

People do business with people they like, so make sure you have good relationships with your customers, as well as vendors or your affiliate company.

The more trust you build with your audience, the more likely they are going to purchase offers that you recommend.

The worst thing you can do in your business is to “SELL.”

There is a saying:  “People don’t like to be sold to, but they do like to buy.”

Make recommendations!  “I recommend this…..”  Never try to “SELL” them….recommend.

Myth 5: Affiliate marketing is not a real business

Some people believe that affiliate marketing is not a real business. This is not true.

Affiliate marketing is a legitimate business model that can help you to make money online. However, just like any other businesses, it requires effort, time, dedication, and investment.

If you are serious about affiliate marketing, then you need to treat it like any other business. This means that you’ll have to create a plan, set goals, and develop strategies for achieving those goals. Additionally, be sure to stay up-to-date with the latest industry trends, and strategies so you can remain relevant and even be a step ahead of your competitors.

If you enter affiliate marketing as a business, but treat it as a “hobby” you now have a “hobby.”

Myth 6: Only experts can be successful in affiliate marketing

While it is true that some people have more success in affiliate marketing than others, anyone can reach a certain level of success with the right mindset, determination, and dedication to put in the necessary work.

No matter what your background or experience, you can still make money with affiliate marketing – even without a website! All it takes is a willingness to learn as much as you can, and be creative in your approach. Find ways to stand out from the competition, find strategies that work for you and develop relationships with key players in the industry.

And most important… Stay curious and always be ready to try new things.

You have to remember, experts were once beginners.

Myth 7: You need to promote many offers to be successful

You actually don’t need to promote loads, and loads of offers to be successful in affiliate marketing. Instead, it’s better to focus on promoting a few high-quality offers that are relevant to your target audience, and of course, have high commission rates.

This will help you build trust with your followers and increase your chances of making sales.

It is, however, necessary to test out multiple offers and stick with those that work.

This is called “Split Test” to see which offer is working best

Remember, “Too many eggs in your basket leads to confusion.”  Start with one product or offer then expand when you master that promotion.

Myth 8: Affiliate marketing requires a website

Wrong, again.  A website is not required!

Affiliate marketing is a sustainable business even if you don’t have a website.

The internet is your canvas… Facebook, Instagram, TikTok, YouTube, Reddit, Forums, Email, Ads, Groups… You name it! You can create content everywhere on the internet and promote offers easily – you don’t need your own domain, but is recommended.

Having said that, having a website is not a bad idea.  A good website is your base of operation….

But remember, no matter the medium you choose, make sure you also provide your audience with value, whether in the form of educational content, quality interactions, or entertainment.

Making sales is great, but in order to do that, you have to check some of the above-mentioned boxes, as well.


As a final conclusion, the affiliate marketing business model is an excellent way to make money online, and an excellent home business.

It’s essential to know the truth about these myths that could potentially hold you back.

This business requires time, effort, dedication, and investment….big or small.

There are no shortcuts to success.

Focus on building a strong relationship with your target audience, promoting quality offers, and staying up-to-date with the latest industry trends, and strategies.

With the right mindset, determination, and dedication, anyone can be successful in affiliate marketing.

Additional reading:

Affiliate marketing is one of the fastest growing business model.

How to succeed in affiliate marketing as a professional Affiliate 

Common questions about affiliate marketing.

Thanks for reading

About the Author


Bill Fletcher is an experienced marketer and coach. My goal is to help anyone who is interested in building a business through a systematic approach to success. With a professional team of experts, we will guide you with some of the best articles and coaching program available anywhere. I have available some of the best coaches in the area of affiliate marketing willing to help and guide you to success. it is safe to assume that I am an affiliate for products that I recommend. Please note that I will make a commission if you buy through my link.

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