Again, let me restate the secret to success in any business. And I mean ANY BUSINESS. That secret is:
If you think about it, it makes sense.
You Worked at school to graduate, college require you to work, your job required you to work, and it is no different in having your own business.
Any entertainer, top book authors, social media experts will tell you they got to where they are through hard Work.
So what is the SECRET…….WORK.
Marketing on the Internet also requires WORK!
With Work out of the way there is a time-tested #1 social media formula for attracting customer or people who want to join your business.
This secret formula works whether you’re posting on your personal Facebook profile, running an ad, or social media.
Just imagine having your article reaching literally MILLIONS of people who are highly-targeted and likely to respond.
Well, guess what—it’s entirely possible.
Now obviously, I can’t cover every single aspect of advertising on Facebook that’s way too much to cover in a single article.
But I will definitely touch on the fundamentals so you can understand the process, especially as it relates to the most-effective words and structure for absolutely anything you post—online or offline.
Once again, marketing on the Internet requires WORK.
To start, you want to write so your article will be attractive to the millions of people in a highly-targeted market.
With that highly-targeted market you must know your perfect customer or AVATAR.
For example, you’re trying to attract people who are interested in weight loss (an industry with huge mass-market appeal).
YOU LEAD WITH THE PROBLEM: you’re going to promote your article to people who are ALREADY interested in losing weight or getting healthy and are currently following your competitors.
You want to find people who have already raised their hands and expressed interest in weight loss.
Then you AGITATE the problem.
If you’ve built up a following on your personal profile, this formula will work.
However, if you don’t have a following, then you can, with the click of a button in Facebook, find people who are looking for help in loosing weight.
Getting into specifics, this social media formula is called “PAS,” which stands for…
In any persuasive message, you want to lead with the Problem, Agitate or expand it, then present the Solution.
Now let’s talk about why PAS works…and why, with this formula, you will be able to “crush it” on Facebook and other platforms building a large following that will expand your affiliate business.
The first step in the PAS formula is to convey or call out the pain or problem people are looking to get help with.
This is where most new affiliate marketers totally screw up their approach because they don’t bother to LISTEN to their customers to identify what problems they have.
They just barge in and offer their solution—without connecting that solution in any meaningful way to help their customer with their specific problems.
It doesn’t work!
When you’re developing this PAS formula you have to first ask QUESTIONS and LISTEN to your customer’s answers.
This is how you pinpoint their exact problems.
The success to the PAS formula is to:
The first step is to call out and convey the problem by asking questions.
If your using Facebook ad’s, describe who you’re targeting and the kind of problems they’re suffering…
“If you’re currently dealing with or suffering from [problem]”
Another way to call out the problem is…
Convey the problem by telling your story.
You can describe YOUR experiences in dealing with the problem, and share your story or others.
You can start by saying…
“I was sick and tired of [the problem]…”
Or, you can say…
“Doing [whatever] simply didn’t work for me anymore.”
Once you’ve identified the problem, the next step is to…
Just describe the impact the problem will have on your customer’s life if they don’t do anything about it—especially if they don’t do anything.
In this example I’m offering a weight loss product.
I’ll start by sharing my story or someone else.
I’ll begin by saying I was tired of dieting, counting calories, using FAD methods and seeing no results. I’ll then share specific examples about how it feels to deal with FAD programs with no results.
Or, I’ll share how being overweight impacted my own life. The frustration of not being able to loose weight.
In other words, describe what life looks like—and feels like—with that weight problem.
You’re essentially conveying the impact.
For example, in the weight loss market, people always talk about getting back their “swimsuit body.”
Well, what happens if you don’t get your swimsuit body back?
How does that limit your experience of going to the beach?
So, the “agitate” step deals with the impact the problem has on their life, and what happens if they don’t do something about it.
Next, it’s time to present your…
The third and final step in the PAS formula is where you share that you’ve discovered a solution for the weight problem that you’ve agitated.
But there’s a catch.
You don’t want to share your discovery outright.
You want to give them a reason to reach out to you, a reason to respond to your ad, blog post, YouTube or other social media platforms.
What you say is…
“…then I discovered *this*, and this is how my life changed.”
In this step, you’re sharing about your discovery in vague terms, and then describing the positive impact the solution made on your life.
“….I have loss 30 lbs. and now looking forward to going to the beach in my new swimsuit, all because of…”
You’re describing what you’re now able to do…what your life looks like now…with the weight problem solved.
Finally, give them a Call To Action or CTA.
Tell them what to do next to learn more about the solution you’ve just shared.
If you’re selling a weight loss product, in this example, direct them to your link where they can buy your product.
In the business world, whether you’re selling a product or opportunity, I highly recommend you make people proactively reach out to you, instead of you reaching out to them, especially if you’re doing any type of post on your personal profile.
Furthermore, regardless of how you’re advertising, I recommend you…
This allows you to educate and pre-qualify your customer before you ever contact them.
In practice, this means whenever someone responds to your ad, they receive an automatic email or message in their inbox with more information about your product or service, and you can continue to follow up with that person via automated broadcasts.
You can even create an “autopilot” sales process where you can automatically present your solution to them, without being personally involved.
This can be done with an Autoresponder.
This allows you to give your presentation without having to deliver it in person, so that when you finally hop on the phone to your customer (If you like) they have already gone through the PAS formula of Problem, Agitation, Solution, and they’ve taken the actions you led them to take.
They’ve already learned about the solution that you’re conveying to them and they’re pretty much already sold.
Maybe they have a few last-minute questions, and the outcome is almost set.
That’s the power of using this PAS structure.
Especially in marketing, most people don’t realize all sales or influence-type communication has to follow a kind of structure and the more structured you are in your communication, the more effective you’re going to be.
You can use this PAS structure to evaluate the posts you’ve previously written.
Go back and ask yourselves if you’re using the PAS formula in your posts.
Evaluate your previous posts and ads.
Read through them and answer the above questions.
Can you see instances where you’ve missed a step and things didn’t perform as well?
Again, you always want to follow this simple structure…
The structure is the same…Problem…Agitate…Solution.
What is an Avatar?
An Avatar is someone you have in mind as the ideal person to join your business or the ideal customer for your product.
So now if you have noticed as an affiliate marketer with a product, I use the PAS system to get Customers to my product, however with a slight modification, I also use the PAS system to Find people who want to have a business such as affiliate marketing.
With that solution, there is a link to solve the problem with a Solution, which in my case is the Worlds first All In One Digital Business Home Business Academy.
PAS is simple to use, easy to create and works for finding customers to your products or finding prospects to your affiliate membership.
Best advice is to sit down and create several customer PAS and several affiliate opportunities PAS using your Avatar as your base line.
Once you have done a few, it will become second nature when ever you are wanting to make additional money with a product or new partners with your affiliate marketing business.
For me the PAS solved an issue with wanting a successful home base business. The frustration, agitate with all the scams and money grabbers. Then the solution with locating a system that actually works and affordable….Home Business Academy
Home Business Academy solved my PAS and can solve your PAS….give Home Business Academy a try…Okay!
Final words…..I said several times that marketing on the Internet requires WORK!
This so important that it need to be repeated…..Marketing On The Internet Requires WORK!
If you take anything away from this article it is the word WORK. Marketing on the Internet is easy once you know the basic strategies.
Don’t be fooled by marketers saying they have the Secret To Marketing on The Internet or I Discovered The Secret To Marketing On The Internet.
There Is No Secret. They may have a program, a system, a new way of marketing but all of these programs, systems or marketing does require you to Work.
Work The The Secret To Successful Marketing On The Internet.
Here’s to your success with the PAS System,